b'YOUTUBEOBJECTIVE: Generating Awareness & ConversionVIDEO ADS CURRENTLY ARE THE MOST EFFECTIVE MOBILE AD UNIT. According to research by Adobe, shoppers who view videos are 1.8 times more likely than non-viewers to make a purchase. Although the primary objective of these ads is to build branding and awareness, theyre also optimized to deliver direct traffic and create lead generation opportunities.Not only is YouTube the second most popular website in the world behind Google, its also the second largest search engine in the world behind Google. This goes to show just how important YouTube SEO is because, yes, this video platform is absolutely a video and information search tool. In a survey conducted by Animoto, over 80% of B2C and B2B marketers agree that YouTube content has the ability to drive views, engagement, and purchases for businesses. Establishing or maintaining a presence on YouTube can help OPE dealers stay competitive with other brands and ensure they have a presence on one of the biggest platforms.BENEFITS:nImprove branding and direct trafficnReach targeted audiencenIncrease top of mind awarenessnIncrease customer loyaltynLocal & Geo-targetednIndividual dealer tagged copy above video (contextual)nChoose products you want to advertise6'